Visual Branding Expert
Alec Watson
When global giants like Coca-Cola, Starbucks, Microsoft, and Britney Spears crave standout visuals, they speed-dial Alec Watson.
An artist turned international Campaign Director of Photography, Alec's journey began in music, earning gold and platinum records for his production, songwriting, and vocals. At 30, he pivoted to advertising, infusing audio and visual seamlessly into his filmmaking and storytelling career.
Alec's take on Ad campaigns:
"For me, it's not about selling; it's about storytelling. It's connecting with passionate creators, whether individuals or companies, and exploring how imagery resonates with their audiences. It's a fascinating time living in a world of instant feedback --we learn how people tick click."
A seasoned stage entertainer who shared the spotlight with Johnny Cash and Brooks and Dunn, Alec applies his skills to educate everyone from solopreneurs to corporations on creating impactful visual branding without hefty budgets. As an International Campaign Director of Photography, Alec deftly manages substantial ad budgets, bringing visual cohesion to campaigns. With a Harvard Master's in digital media, he simplifies complex technical topics for all.
Don't miss the chance to tap into Alec's insider secrets and vast knowledge—transform your brand's future with him.
View Alec's commercial work at AlecWatson.com
PRESENTATIONS
"The Visual Edge: Elevate Your Brand in an Image-Driven World"
Stop the scroll and create lasting impact with the secret language of visual branding
Attendees of all levels, from social media novices to self-branding solopreneurs and seasoned marketing professionals, embark on a captivating journey into the world of visual branding in "The Visual Edge: Elevate Your Brand in an Image-Driven World." Alec Watson brings stories to life, showcasing experiences with big budgets, small budgets, and celebrities, sharing both highlights and crashing failures.
Discover how to harness AI to simplify creation of brand messaging, maintain brand authenticity, and stand out against the 10,000 daily brand ads. Drawing from campaigns for global giants like Coca-Cola, Starbucks, Microsoft, and Britney Spears, Alec blends science, visual illusions, and interactive fun to demystify human vision.
Discover the power of visual language, which is understood 30,000 times faster than spoken word, and gain new insights into how we perceive the world through color, texture, and experience.Leave with a renewed excitement for how you see and experience the world as well as practical strategies to elevate your brand's visual communication. Join Alec Watson and revolutionize your approach to visual branding. Transform your perspective and revolutionize your visual narrative.
"Visual Alchemy: Mastering the Art of Captivating Narratives"
"Transform Your Business Storytelling from Mundane to Magical"
In today's world, inundated with 5,000 to 10,000 brand ads daily, mastering visual storytelling can revolutionize your brand's impact. There's nothing more potent for your business's customer relationship than an emotional connection through storytelling. In advertising, storytelling is the great equalizer. Understanding great storytelling in social media and connecting it to your website is ten times more powerful than big budgets and celebrities. Join Alec Watson on an immersive journey where storytelling isn't just discussed—it's experienced firsthand.
Prepare to be captivated as Alec eschews traditional "tell me" approaches for a dynamic "show me" method. Through live demonstrations, he illustrates the power of a strong narrative hook, a suspenseful cliffhanger, and well-developed characters—all supported by visual storytelling.
Visuals convey stories 10,000 times faster than text and 30,000 times faster than spoken words. How can we optimize imagery to enhance our narrative? Discover the art of visual storytelling and gain a deeper understanding of how visuals can profoundly convey narratives.
What starts as an ordinary presentation transforms into a mesmerizing experience, leaving the audience craving more.
For information on booking Alec for your team or event, email below:
